Missoula's transit agency Mountain Line is considering how to best capitalize on the surge of ridership that has followed the implementation of fare-free service.

In 2016, Jarrett Walker + Associates was retained by the Missoula Urban Transportation District to assist in the development of the agency’s Long Range Strategic Plan.

Image: “IMG_1613.JPG”, flickr: Lance Fisher, link. Used under Creative Commons Attribution-Share-Alike 2.0